a match made in

South Africa...

OUR STORY BEGINS IN SOUTH AFRICA, WHERE WILD LANDSCAPES INSPIRE ALL KINDS OF ARTISTS. IT IS HERE THAT FAYE MET PROFESSIONAL PHOTOGRAPHER CATHY JOUBERT, FOUNDER OF I LOVE IT HERE.

ABOUT FAYE

Boutique owner Faye Tones is an avid world traveler, small business owner and dreamer. Born in South Africa and living now in the US, Faye desired to bring support to her home country and the artisans and makers there. Through her online retail shop Ithemba, she helps many small business owners in South Africa find buyers all over the world. A lover of all things floral, she swooned over Cathy’s gorgeous prints and wanted to bring them to America.

ABOUT THE ARTIST

The brand was founded by Cathy Joubert, a professional photographer in South Africa, who was once commissioned by the late Dave Harkness to photograph his roses at the RHS Chelsea Flower show in London. This started Cathy on a life-long love affair with the UK and its flora, and prompted Cathy to launch a homeware brand in her home country whereby, using traditional printmaking craftmanship, delicate flowers are adapted onto fabric and made into luxurious homeware accessories.